you´re a bigger (greater in spanish) person when you run a marathon to help out a kids´ hospital.
so we pitched this draft idea. for it, we rejected the brief and changed the media. it ultimately didn´t go out. but it would´ve been a nice campaign.
basically, it´s was huge running shoe boxes in parks and places where athletes frequented (sports shops also). huge running t-shirts on balconies. Huge prints with huge running numbers. etc. all with the tag line: HELPING MAKES YOU BIG (GREAT, in spanish).
this is from a while back, i don´t know why i forgot about this particular failure.

JOY IS PROPORTIONAL TO GIFT.
October 21. Mother´s day.

a - SOVIET UNION GIFT GIVING EXPERIMENT AND CONCLUSION
here´s the radio spot draft i made. and below´s the print.

cecchini alegría proporcional regalo.wav - Facu Medina

b-
You made dad a barbecue and he made you do the dishes.
You told mom she was mean.
Your dad doesn´t deserve a purse. Your mom does.





You presented your boyfriend to your dad and he said he was short.
You didn´t call mom one sunday.
Your dad doesn´t deserve a purse. Your mom does.





You asked dad for the car and he gave it to you with an empty tank .
You peed on mom´s face.
Your dad doesn´t deserve a purse. Your mom does.






c -