medina . comunicación
Showing posts with label campaign / campaña. Show all posts

Takó Sushi Digital Campaign / Campaña Digital Takó Sushi

digital interactive campaign for a Rosario sushi restaurant. the idea is to cook different digital sushis every 10 days, but the ingredients are spread across the banners of a lot of Rosario blogs. so, to cook the sushis you have to find, with the help of two directories, which blogs have the right ingredients to "cook" them and win. there are prices, from dinners for 6 people to japanese cooking atires. the campaign also includes flyers, posters, facebook, twitter a blog and radio spots and PNTs.







TAKO VIE 10 JULIO.mp3 - facuvsfacu . facu medina . creative

here´s the link.
none of this would´ve been possible without the help of seba, rodri and agus.

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campaña digital interactiva para un restaurant de sushi de Rosario. la idea es cocinar diferente sushis digitales cada 10 días, pero los ingredientes están desparramados en los banners de un montón de blogs rosarinos. entonces, para cocinar los sushis tenés que econtrar, con la ayuda de dos directorios, qué blogs tienen los ingredientes correctos para "cocinarlos" y ganar. hay premios, desde cenas para 6 personas hasta atuendos de cocina japonesa. la campaña también incluye flyers, posters, facebook, twitter , un blog y spots y PNTs de radio.





TAKO VIE 10 JULIO.mp3 - facuvsfacu . facu medina . creative

este es el link.
nada de esto hubiera sido posible sin seba, rodri y agus.
Read On

Thinking ahead / Ser previsor


"Before starting to write I drew this line.
Because it´s not cool for this to happen.

If you think ahead the small things,
how are you not going to the important ones".
(or something like that)


"Before starting to write I calculated how much
space I would need. Becauseit´snotcoolforthistohappen.

If you think ahead the small things,
how are you not going to the important ones".
(or something like that)

"Before starting to write I checked if it had ink.
Because it´s not cool for t.is t. h.p.en.

If you think ahead the small things,
how are you not going to the important ones".
(or something like that)
Read On

Drunk driving / Alcohol al volante



"It´s alright, I didn´t drink much. Fooling yourself. Another alcohol effect".
Read On

Plura Campaign / Campaña Plura


i´m having trouble uploading images with blogger. colors are sometimes messed up and, like these, thumbnails aren´t looking too good.

anyways,
march/25/06, this is a campaign we did with Federico Watkins and Gabriela Arango for Kretz. for their new price verifier, a device for supermarkets where people could check the price of what they were buying and also check out offers or things that were on sale.

1 - "Everything has a price: $ 7,000,398,218,999. Plura. The value of things".

2 - "To deceive a friend costs a friendship.
Plura. The value of things".

3 - "What´s cheap isn´t expensive, it´s cheap.
Plura. The value of things". (This one plays with an old saying that says that if you buy something cheap it will end up costing you, being expensive).

copy: "
Plura improves the shopping experience of your clients: now they can find out the price of what they’re buying without asking anyone, they can check out offers and sales or sum up their goods. Also, it has advantages for your company, because it reports statistics of use, crosses information of consultations and helps measure the efficiency of your offers. And what’s best: on that blue screen at reach, for everyone to see. Plura. Kretz´s price verifier".
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Previnca


"It´s ok to carry toilet paper in your purse. We´re with you.
Previnca. You think ahead, you live easier".


"It´s ok to keep every card they give you. We´re with you.
Previnca. Think ahead, live easier".


"It´s ok to put forward your watch a couple of minutes. We´re with you.
Previnca. Think ahead, live easier".




tv




radio
















Read On

FishertonCNN.com


"The news don´t wait for the news report".

FISHERTONCNN.com.
You´ll be the first to know".



They chose to go with another idea. There was an idea that really came apart from the rest; it was an action at the exit of a tunnel, it relies on the car radios that go out inside the tunnel. We didn´t get permission from the authorities to do it, but here´s a draft:



"The news you couldn´t hear in the tunnel
find it on
FISHERTONCNN.com".



Here´s the rest fo the campaign:
FISHERTONCNN.com. Home page of the informed. All the ideas play with missing the news and being able to find them on the page:

Print
"The news you couldn´t read,
find it on fishertoncnn.com


FISHERTONCNN.com
Home page of the informed".





tv



"The news you missed, find it on fishertoncnn.com

FISHERTONCNN.com
Home page of the informed".


Flyer

"The news that´s on the tele now,

find it on
FISHERTONCNN.com
Home page of the informed".



Action













"The news you missed for looking at me,

find it on
FISHERTONCNN.com
Home page of the informed".






























Radio

A dog, a horn and a vacuum cleaner ov er crucial information on the news. "The news that you missed, find it on Fishertoncnn.com. Home page of the informed".










A news broadcast that gives absolutely no accurate information at all, saying things like "somewhere you don´t know, doing something that maybe, etc.
"The news that you missed, find it on Fishertoncnn.com. Home page of the informed".






Read On

episode 1





Diego Martín and a great fella Sebastián Feuli created los incansables, Kretz´s technical support by phone. we´re very proud of this one.

a year later we were asked to do episode I, the follow up to the introductory video already on the web site of los incansables. Diego and me wrote the script, Seba did the production.

cheers!
Read On

Value / Valor


"Manu Herrera
Title: "Grandpa"
Tecnique: Crayons
Measures: 30 x 43 cm

To understand the value of your home.
The first step to sell it at the best price.

AM. We value your trust".





"The Varelas
Title: "The comeback"
Tecnique: Keys
Measures: 35 x 35 cm

To understand the value of your home.
The first step to sell it at the best price.

AM. We value your trust".



"Julia Wernicke
Title: "Youth"
Tecnique: Collage
Measures: 40 x 60 cm

To understand the value of your home.
The first step to sell it at the best price.

AM. We value your trust".



Ari Milstein 01a.mp3 - Flaherty

"Ah! The hinges squeeking.
To understand the value of your home. The first step to selling it at the best price.

AM. We value your trust".



Ari Milstein 02a.mp3 - Flaherty

"Ah! The deposit filling up.
To understand the value of your home. The first step to selling it at the best price.

AM. We value your trust".



Ari Milstein 03a.mp3 - Flaherty

"Ah! The heater´s little noise
.
To understand the value of your home. The first step to selling it at the best price.

AM. We value your trust".
Read On