Factor 50
FACTOR 50.
Splendid day, burning, acute.
Administer, spread, smear.
Married with children and grandpas are safe.
Rub, scatter, greet,
chat and forget.
Tejo, tejo*, return home.
Shower, cream, bed. Auch! Auch! Auch!
You can always take care a little more.
*Tejo = popular beach game.
Drunk driving / Alcohol al volante
"It´s alright, I didn´t drink much. Fooling yourself. Another alcohol effect".
Plura Campaign / Campaña Plura
i´m having trouble uploading images with blogger. colors are sometimes messed up and, like these, thumbnails aren´t looking too good.anyways, march/25/06, this is a campaign we did with Federico Watkins and Gabriela Arango for Kretz. for their new price verifier, a device for supermarkets where people could check the price of what they were buying and also check out offers or things that were on sale.
1 - "Everything has a price: $ 7,000,398,218,999. Plura. The value of things".
2 - "To deceive a friend costs a friendship. Plura. The value of things".
3 - "What´s cheap isn´t expensive, it´s cheap. Plura. The value of things". (This one plays with an old saying that says that if you buy something cheap it will end up costing you, being expensive).
copy: "Plura improves the shopping experience of your clients: now they can find out the price of what they’re buying without asking anyone, they can check out offers and sales or sum up their goods. Also, it has advantages for your company, because it reports statistics of use, crosses information of consultations and helps measure the efficiency of your offers. And what’s best: on that blue screen at reach, for everyone to see. Plura. Kretz´s price verifier".
Previnca
"It´s ok to carry toilet paper in your purse. We´re with you.
Previnca. You think ahead, you live easier".
"It´s ok to keep every card they give you. We´re with you.Previnca. Think ahead, live easier".
"It´s ok to put forward your watch a couple of minutes. We´re with you.Previnca. Think ahead, live easier".
tv
radio
Regata
"On the horizon a storm is unleashing, winds raise up to 80 knots and you wait for the worst.
Driving yourself back home.
Kretz Regatta 07. We belong on water".
"Keep your sailboat equipped with food, clothing and good music.
You never know when your wife´s going to send you to the couch.
Kretz Regatta 07. We belong on water".
"A regatta may seem too tranquil.
To those who watch it from ashore.
Kretz Regatta 07. We belong on water".
FishertonCNN.com
"The news don´t wait for the news report".
FISHERTONCNN.com.
You´ll be the first to know".
They chose to go with another idea. There was an idea that really came apart from the rest; it was an action at the exit of a tunnel, it relies on the car radios that go out inside the tunnel. We didn´t get permission from the authorities to do it, but here´s a draft:
"The news you couldn´t hear in the tunnel
find it on
FISHERTONCNN.com".
Here´s the rest fo the campaign:
FISHERTONCNN.com. Home page of the informed. All the ideas play with missing the news and being able to find them on the page:
"The news you couldn´t read,find it on fishertoncnn.com
FISHERTONCNN.com
Home page of the informed".
tv
"The news you missed, find it on fishertoncnn.com
FISHERTONCNN.com
Home page of the informed".
Flyer
"The news that´s on the tele now,
find it on
FISHERTONCNN.com
Home page of the informed".
Action
"The news you missed for looking at me,
find it on
FISHERTONCNN.com
Home page of the informed".
Radio
A dog, a horn and a vacuum cleaner ov er crucial information on the news. "The news that you missed, find it on Fishertoncnn.com. Home page of the informed".
A news broadcast that gives absolutely no accurate information at all, saying things like "somewhere you don´t know, doing something that maybe, etc. "The news that you missed, find it on Fishertoncnn.com. Home page of the informed".
episode 1
Diego Martín and a great fella Sebastián Feuli created los incansables, Kretz´s technical support by phone. we´re very proud of this one.
a year later we were asked to do episode I, the follow up to the introductory video already on the web site of los incansables. Diego and me wrote the script, Seba did the production.
cheers!
You want to tell the first one you see / Le querés contar al primero que aparece
"When you spend the least on the best on the market, you want to tell it to the first one you encounter.
It may be early in the morning, but you get in touch and our operators are already telling you if it´s convenient to sell or wait until the market changes. And that helps decide which way you want to go. Make the deals you want to make and then, tell the tales you want to tell.
FYO.COM Behind great business tales".
"When you sell better then you expected, you want to tell it to the first one who appears.
It may be early in the morning, but you get in touch and our operators are already telling you if it´s convenient to sell or wait until the market changes. And that helps you decide which way you want to go. Make the deals you want ot make and then, turn yourself into the only protagonist of all your tales.
FYO.COM Behind great business tales".
"When you get the bill of lading at the last moment, you want to tell it to the first one who appears.
And it doesn´t matter where you are, because with a simple call, an email or a text message you may find what you need to know. And that gives you solid ground to make decisions. Make the best deals you can and then tell the tales you always wanted to tell.
FYO.COM Behind great business tales".
Magic Thief / Ladrón Mago
YT video book presentation for Spain.
AfterShower Dance / Danza PosDucha
Wrote original idea and part of script.
/
Escribí la idea original y parte del guión.
history / historia
1st campaign proposal, "bus" and "office", have similar texts so i´ll just translate "bus":
"A few travelled at first.
So few we called them by their names.
But Albert came back with 6 photo reels
that convinced Claudia and George,
that went and came back with a lot of anecdotes,
that tempted Victor,
that the next year took Lucy and Fredrick,
that went again but with their school buddies.
From then on, we started calling them passangers.
Our history is made by all of you. It´s been 40 years.Thank you for your trust".
2nd campaign proposal, "business man" and "traveller". i´ll just translate "traveller".
"Did you go up the Eiffel Tower?
Did you visit the african savannah?
Did you walk on the Chinesse Wall?
Since you were a young man wanting to see the world until you saw it.
40 years working to be part of your life. Thank you for letting us".
Farm drafts / Bocetos de campo
"We make taking big decisions a little easier".
"D-5. Producer looks for partner to export record harvest.
We help you find business opportunities".
"E-9. Corn harvest fix.We help you find business opportunities".
"G-2. Segured download at port.We help you find business
Unity in Diversity / Unidad en la Diversidad
Daniel, to his friends at work. Kerblat, to his friends in Saturn.
Is afraid of dragon flies. Is afraid of dragon flies.
Likes french fries with ketchup. Likes french fries with mayonese.At first sight we´re all too alike or too different.
Until you get to know each other a little more. There you realise that yes, you´re more alike then you thought or no, nothing like it, you´re very different. But, maybe now you don´t care much anymore. Because you made a friend or simply because he´s just nice, and you accept him, not for what he looked like at first sight, but for how he really is.
And these are the drafts that didn´t go.
We all see something different. To accept it is to integrate.
scales / balanzas
"That Kretz´s scales have been aproved by INTI is a guarantee that everything that "in theory should work" works in practice".
At last the ham accepted the salami as part of it´s family.
One knows who to trust.
Kretz´s scales are approved by INTI"·
"Finally the tangerine admitted it´s inferiority complex regarding the orange.
One knows who to trust.
Kretz´s scales are approved by INTI"·
"At last the bread without salt got over it´s shyness and today it feels included.
One knows who to trust.
Kretz´s scales are approved by INTI"·
"And one day, the chicken assumed he was chicken.
One knows who to trust.
Kretz´s scales are approved by INTI"·
"And one day, the watermelon was able to talk about it´s weight with feeling complexed.
One knows who to trust.
Kretz´s scales are approved by INTI"·
weight / peso
"More control of your sales".
"Knowing you can spare 14kg a month helps you pass from "the butcher" to "my friend the butcher".
Make your merchandise render".
"For avoiding a dog the delivery is missing 78 pieces that scattered in the van.
Know what you weigh".