Marathon / Maratón
you´re a bigger (greater in spanish) person when you run a marathon to help out a kids´ hospital.
so we pitched this draft idea. for it, we rejected the brief and changed the media. it ultimately didn´t go out. but it would´ve been a nice campaign.
basically, it´s was huge running shoe boxes in parks and places where athletes frequented (sports shops also). huge running t-shirts on balconies. Huge prints with huge running numbers. etc. all with the tag line: HELPING MAKES YOU BIG (GREAT, in spanish).
this is from a while back, i don´t know why i forgot about this particular failure.
FishertonCNN.com
"The news don´t wait for the news report".
FISHERTONCNN.com.
You´ll be the first to know".
They chose to go with another idea. There was an idea that really came apart from the rest; it was an action at the exit of a tunnel, it relies on the car radios that go out inside the tunnel. We didn´t get permission from the authorities to do it, but here´s a draft:
"The news you couldn´t hear in the tunnel
find it on
FISHERTONCNN.com".
Here´s the rest fo the campaign:
FISHERTONCNN.com. Home page of the informed. All the ideas play with missing the news and being able to find them on the page:
"The news you couldn´t read,find it on fishertoncnn.com
FISHERTONCNN.com
Home page of the informed".
tv
"The news you missed, find it on fishertoncnn.com
FISHERTONCNN.com
Home page of the informed".
Flyer
"The news that´s on the tele now,
find it on
FISHERTONCNN.com
Home page of the informed".
Action
"The news you missed for looking at me,
find it on
FISHERTONCNN.com
Home page of the informed".
Radio
A dog, a horn and a vacuum cleaner ov er crucial information on the news. "The news that you missed, find it on Fishertoncnn.com. Home page of the informed".
A news broadcast that gives absolutely no accurate information at all, saying things like "somewhere you don´t know, doing something that maybe, etc. "The news that you missed, find it on Fishertoncnn.com. Home page of the informed".
