Takó Sushi Films > YouTube Channel

digital interactive campaign for a Rosario sushi restaurant. the idea is to cook different digital sushis every 10 days, but the ingredients are spread across the banners of a lot of Rosario blogs. so, to cook the sushis you have to find, with the help of two directories, which blogs have the right ingredients to "cook" them and win. there are prices, from dinners for 6 people to japanese cooking atires. the campaign also includes flyers, posters, facebook, twitter a blog and radio spots and PNTs.







TAKO VIE 10 JULIO.mp3 - facuvsfacu . facu medina . creative

here´s the link.
none of this would´ve been possible without the help of seba, rodri and agus.

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campaña digital interactiva para un restaurant de sushi de Rosario. la idea es cocinar diferente sushis digitales cada 10 días, pero los ingredientes están desparramados en los banners de un montón de blogs rosarinos. entonces, para cocinar los sushis tenés que econtrar, con la ayuda de dos directorios, qué blogs tienen los ingredientes correctos para "cocinarlos" y ganar. hay premios, desde cenas para 6 personas hasta atuendos de cocina japonesa. la campaña también incluye flyers, posters, facebook, twitter , un blog y spots y PNTs de radio.





TAKO VIE 10 JULIO.mp3 - facuvsfacu . facu medina . creative

este es el link.
nada de esto hubiera sido posible sin seba, rodri y agus.

250 families living. 250 lots available.

and the drafts,

FACTOR 50.
Splendid day, burning, acute.
Administer, spread, smear.
Married with children and grandpas are safe.
Rub, scatter, greet,
chat and forget.
Tejo, tejo*, return home.
Shower, cream, bed. Auch! Auch! Auch!

You can always take care a little more.

*Tejo = popular beach game.

"It´s alright, I didn´t drink much. Fooling yourself. Another alcohol effect".

i´m having trouble uploading images with blogger. colors are sometimes messed up and, like these, thumbnails aren´t looking too good.

anyways, march/25/06, this is a campaign we did with Federico Watkins and Gabriela Arango for Kretz. for their new price verifier, a device for supermarkets where people could check the price of what they were buying and also check out offers or things that were on sale.

1 - "Everything has a price: $ 7,000,398,218,999. Plura. The value of things".

2 - "To deceive a friend costs a friendship. Plura. The value of things".

3 - "What´s cheap isn´t expensive, it´s cheap. Plura. The value of things". (This one plays with an old saying that says that if you buy something cheap it will end up costing you, being expensive).

copy: "Plura improves the shopping experience of your clients: now they can find out the price of what they’re buying without asking anyone, they can check out offers and sales or sum up their goods. Also, it has advantages for your company, because it reports statistics of use, crosses information of consultations and helps measure the efficiency of your offers. And what’s best: on that blue screen at reach, for everyone to see. Plura. Kretz´s price verifier".

Am Juri. these guys sell entire buildings, that´s what they do, they specialize on selling brand new real estate projects.

i received a brief about them with a media strategy to engage construction people who would find in Am Juri a suitable business parter to effectively sell the whole of whatever they were planning to build.

i was unhappy with the strategy, it was the typical boring radio plus print and other stuff. i didn´t like it because i believed that to engage these particular guys we had to propose something else and not just try to communicate to them ´directly´ through these channels. we had to make them look our way.

we had to generate an experience.

so the idea was to make a "power marketing action/invasion" on a building currently in construction. right in the middle of downtown, at rush hour, on a busy street full of people. and turn an ugly construction site into a disco type thing with a DJ blasting music and beautiful girls dressed as construction workers dancing on halfway built balconies. always watching out for safety, everything clockworked and prepared.

media, invited. friends, invited. the guys on happy hour in the pub across the street, the people commuting home from the office, all lured by the spectacle, maybe to shake their asses after work a bit. looking up, taking pictures, video calling a friend.

experience turns into word of mouth. free press. viral videos. documentary style tvc. photographers. blogs. facebook. YouTube. cops? maybe.

and on top of it all, a huge banner: THE POWER OF MARKETING HAS REACHED CONSTRUCTION.

will it remain in draft form forever? probably. all i know is that it was guaranteed fun, a bit more than what the initial brief proposed.

it´s good to try. great to share. always try to go with something else.

Diego Martín and a great fella Sebastián Feuli created los incansables, Kretz´s technical support by phone. we´re very proud of this one.

a year later we were asked to do episode I, the follow up to the introductory video already on the web site of los incansables. Diego and me wrote the script, Seba did the production.

cheers!