Plura Campaign / Campaña Plura
i´m having trouble uploading images with blogger. colors are sometimes messed up and, like these, thumbnails aren´t looking too good.anyways, march/25/06, this is a campaign we did with Federico Watkins and Gabriela Arango for Kretz. for their new price verifier, a device for supermarkets where people could check the price of what they were buying and also check out offers or things that were on sale.
1 - "Everything has a price: $ 7,000,398,218,999. Plura. The value of things".
2 - "To deceive a friend costs a friendship. Plura. The value of things".
3 - "What´s cheap isn´t expensive, it´s cheap. Plura. The value of things". (This one plays with an old saying that says that if you buy something cheap it will end up costing you, being expensive).
copy: "Plura improves the shopping experience of your clients: now they can find out the price of what they’re buying without asking anyone, they can check out offers and sales or sum up their goods. Also, it has advantages for your company, because it reports statistics of use, crosses information of consultations and helps measure the efficiency of your offers. And what’s best: on that blue screen at reach, for everyone to see. Plura. Kretz´s price verifier".
Regata
"On the horizon a storm is unleashing, winds raise up to 80 knots and you wait for the worst.
Driving yourself back home.
Kretz Regatta 07. We belong on water".
"Keep your sailboat equipped with food, clothing and good music.
You never know when your wife´s going to send you to the couch.
Kretz Regatta 07. We belong on water".
"A regatta may seem too tranquil.
To those who watch it from ashore.
Kretz Regatta 07. We belong on water".
Unity in Diversity / Unidad en la Diversidad
Is afraid of dragon flies. Is afraid of dragon flies.
Likes french fries with ketchup. Likes french fries with mayonese.At first sight we´re all too alike or too different.
Until you get to know each other a little more. There you realise that yes, you´re more alike then you thought or no, nothing like it, you´re very different. But, maybe now you don´t care much anymore. Because you made a friend or simply because he´s just nice, and you accept him, not for what he looked like at first sight, but for how he really is.
scales / balanzas
"That Kretz´s scales have been aproved by INTI is a guarantee that everything that "in theory should work" works in practice".
At last the ham accepted the salami as part of it´s family.
One knows who to trust.
Kretz´s scales are approved by INTI"·
"Finally the tangerine admitted it´s inferiority complex regarding the orange.
One knows who to trust.
Kretz´s scales are approved by INTI"·
"At last the bread without salt got over it´s shyness and today it feels included.
One knows who to trust.
Kretz´s scales are approved by INTI"·
"And one day, the chicken assumed he was chicken.
One knows who to trust.
Kretz´s scales are approved by INTI"·
"And one day, the watermelon was able to talk about it´s weight with feeling complexed.
One knows who to trust.
Kretz´s scales are approved by INTI"·
weight / peso
"More control of your sales".
"Knowing you can spare 14kg a month helps you pass from "the butcher" to "my friend the butcher".
Make your merchandise render".
"For avoiding a dog the delivery is missing 78 pieces that scattered in the van.
Know what you weigh".
CSR / RSE
We work everyday to make social responsibility a part of us.
we wanted to place the ad next to the magazine interview, since everyone else (other CSR companies) was going to put an ad next to the interview we wanted ours to be made by the interview itself, words, pictures, lines, whatever the editor put in it and say: Doaward ad / aviso de premio
And Kretz´s employees received the Indice Award for Company of the Year...
The happy ending of a story that´s just beginning.
