you´re a bigger (greater in spanish) person when you run a marathon to help out a kids´ hospital.
so we pitched this draft idea. for it, we rejected the brief and changed the media. it ultimately didn´t go out. but it would´ve been a nice campaign.
basically, it´s was huge running shoe boxes in parks and places where athletes frequented (sports shops also). huge running t-shirts on balconies. Huge prints with huge running numbers. etc. all with the tag line: HELPING MAKES YOU BIG (GREAT, in spanish).
this is from a while back, i don´t know why i forgot about this particular failure.
